Friday, January 31, 2020

The Kings Speech Essay Example for Free

The Kings Speech Essay Question 1: In the sessions with Lionel, he asked Bertie what was his past like because there was a reason for being afraid to speak publicly. He told Lionel that when he was a young boy he used to get teased a lot because he shuddered a lot and his father also encouraged it, especially when it came to his brother. His father didn’t pay attention to him it went more towards his brother. Also, he grew up with metal splints in his knees so he could have straight knees. These experiences changed his life by feeling insecure about himself and not being able to talk in front of an audience would trigger that fact that he used to get teased a lot by his loved one, which changed his whole life. Question 2:Â  It is our divine right to be heard, to persevere, rehearse, and be brave. These things can be very helpful in our lives. We have to learn to be brave and persevere we have to try in order to get it done. Every day we use our divine right to be heard by being in class, answering questions, with friends and communication with just about anyone. Question 3:Â  When the King was practicing giving speeches in public I saw that he concentrated or relaxed himself by swaying his feet back and forth, taking deep breaths, eventuating words, practicing an hour a day and having support from his wife. These things can be helpful if someone was afraid of speaking in public because it helps you focus and keep calm once you have started your speech. In our speech class we have a strong support system, our own classmates, which make us feel comfortable speaking in front of them, which helps us during our speech.

Wednesday, January 22, 2020

Analysis of Ralph Ellisons The Invisible Man Essay -- Rhetorical Anal

Analysis of Ralph Ellison's The Invisible Man The prologue from The Invisible Man deals with many issues that were palpable in the 1950s, and that unfortunately are still being dealt with today. An African-American man who refers to himself as the invisible man goes through life without being truly noticed as a person. He states that because of his skin color he is only looked down upon, if he is ever noticed at all. The invisible man goes through life living in a closed down part of a basement that no one knows exists and he anonymously steals all of the power that he needs from the Monopolated Light & Power Company. Ralph Ellison successfully captured the ideas and issues of the time in this essay with the elements of the rhetorical triangle, the use of pathos, and the rhetorical devices. Ellison wrote the prologue from The Invisible Man in 1952 and was dealing with racism on the home front. Although troops in Korea were desegregated and allowed to fight side by side with the white soldiers, there were still problems when the troops came home from the police action. Racism was exceedingly evident in this time and was shown in the article by speaking of the shadows, and saying how the invisible man disappeared in the shadows, making himself unseen to the blond man that he assaulted. This article was written to show America and the world that there was still a line dividing black and white, and that the extremely destructive treatment of blacks made them feel like inferior citizens. Ellison states, â€Å"nor is my invisibility a matter of a biochemical accident to my epidermis† for him invisibility is just him. In the early 1950s no one was openly talking about racism like Ellison did in this treatise. He brought t... ... case and arrest the audience. All of the successful rhetorical devices were used to covey deep emotions, putting the reader in the middle of this emotionally filled essay. Through the use of the rhetorical triangle Ellison showed his audience, the oppressed, that they were not the only ones feeling the way that they did, and that America had problems and double standards that it needed to work out. His pathetic claims and astounding description pulled the reader into the story and gave it a sense of reality. Ellison got onto the same level as those that he was trying to reach by keeping the essay informal, and using real life experiences to make his point. Ralph Ellison used many different rhetorical devises to convey to his audience that the world was not perfect and that there was an invisible man out in the world that no one would take the time to notice.

Tuesday, January 14, 2020

L’Oreal Case Study

1) Using the full spectrum of segmentation variables, describe how L’Oreal has segmented the Indian market From our understanding, L’Oreal made a statement for market â€Å"We don’t do poor products for poor people,†. L’Oreal reduce their price for hair dye, which is $2. 70, and small shampoo packets below $1 in order to compete with local brands. So, L’Oreal had change their segmentation from upper class intourban middle-class. Previous reputation, L’Oreal had losses over 13 years in Indian market.L’Oreal determine that 60 million people who earn $270 per month. Therefore, L’Oreal have to reach this niche market in order to gain back sales. 2) What segment(s) is (are) L’Oreal now targeting? How is L’Oreal now positioning its products? How do these strategies differ from those employed by its competitors in India? L’Oreal targeting the niche market, which is urban middle-class. L’Oreal reduce t he price and offering the product that suitable to the urban middle-class market.L’Oreal advertise their hair care product, by using the billboard across India, where indian women tugging on her braid which is stretched across freeway overpasses and along length of the bus. It show the uniqueness of their products and creativity of advertising, in the same time meet the customer needs. 3) What role, if any, does social responsibility play in L’Oreal targeting strategy in India? L’Oreal consider to reduce their price of some product that suitable to their new target market.Plus, L’Oreal would like to offer their cosmetic product to their new target market in order to fulfill their needs and wants. 4) Do you think that L’Oreal will accomplish its goals in India? Why or why not? L’Oreal will able to accomplish their goal if they keep maintaining the price that suitable for urban middle-class income and also expand their target market to reach m ore segments in India market. 5) What segmentation, targeting and positioning recommendation would you make to L’Oreal for future marketing efforts in India?In order to survive, L’Oreal need to identify the differentiation of each segments, accessible of the segments to buy L’Oreal product, offer unique products, and durability of product due to changes in economic. L’Oreal need to build a product based on their target market, which need meet their needs and wants. L’Oreal also need to be more creative to promote their product that reach each segements. L’Oreal needs to build or expand their outlet to reach the target market. L’Oreal needs to understand the lifestyle each target market. L’Oreal Case Study 1) Using the full spectrum of segmentation variables, describe how L’Oreal has segmented the Indian market From our understanding, L’Oreal made a statement for market â€Å"We don’t do poor products for poor people,†. L’Oreal reduce their price for hair dye, which is $2. 70, and small shampoo packets below $1 in order to compete with local brands. So, L’Oreal had change their segmentation from upper class intourban middle-class. Previous reputation, L’Oreal had losses over 13 years in Indian market.L’Oreal determine that 60 million people who earn $270 per month. Therefore, L’Oreal have to reach this niche market in order to gain back sales. 2) What segment(s) is (are) L’Oreal now targeting? How is L’Oreal now positioning its products? How do these strategies differ from those employed by its competitors in India? L’Oreal targeting the niche market, which is urban middle-class. L’Oreal reduce t he price and offering the product that suitable to the urban middle-class market.L’Oreal advertise their hair care product, by using the billboard across India, where indian women tugging on her braid which is stretched across freeway overpasses and along length of the bus. It show the uniqueness of their products and creativity of advertising, in the same time meet the customer needs. 3) What role, if any, does social responsibility play in L’Oreal targeting strategy in India? L’Oreal consider to reduce their price of some product that suitable to their new target market.Plus, L’Oreal would like to offer their cosmetic product to their new target market in order to fulfill their needs and wants. 4) Do you think that L’Oreal will accomplish its goals in India? Why or why not? L’Oreal will able to accomplish their goal if they keep maintaining the price that suitable for urban middle-class income and also expand their target market to reach m ore segments in India market. 5) What segmentation, targeting and positioning recommendation would you make to L’Oreal for future marketing efforts in India?In order to survive, L’Oreal need to identify the differentiation of each segments, accessible of the segments to buy L’Oreal product, offer unique products, and durability of product due to changes in economic. L’Oreal need to build a product based on their target market, which need meet their needs and wants. L’Oreal also need to be more creative to promote their product that reach each segements. L’Oreal needs to build or expand their outlet to reach the target market. L’Oreal needs to understand the lifestyle each target market.

Monday, January 6, 2020

Intertextuality Definition and Examples

Intertextuality refers to the interdependent ways in which texts stand in relation to one another (as well as to the culture at large) to produce meaning. They can influence each other, be derivative of, parody, reference, quote, contrast with, build on, draw from, or even inspire each other. Knowledge does not exist in a vacuum, and neither does literature. Influence, Hidden or Explicit The literary canon is ever growing, and all writers read and are influenced by what they read, even if they write in a genre different than their favorite or most recent reading material. Authors are influenced cumulatively by what theyve read, whether or not they explicitly show their influences on their characters sleeves. Sometimes they do want to draw parallels between their work and an inspirational work or influential canon—think fan fiction or homages. Maybe they want to create  emphasis or contrast or add layers of meaning through an allusion. In so many ways literature can be interconnected intertextually, on purpose or not. Professor Graham Allen credits French theorist Laurent Jenny (in The Strategy of Forms) for drawing a distinction between works which  are explicitly intertextual—such as imitations, parodies, citations, montages and plagiarisms—and those works in which the intertextual relation is not foregrounded (Intertextuality, 2000). Origin A central idea of contemporary literary and cultural theory, intertextuality has its origins in 20th-century  linguistics, particularly in the work of Swiss  linguist  Ferdinand de Saussure (1857–1913). The term itself was coined by the Bulgarian-French philosopher and psychoanalyst Julia Kristeva in the 1960s. Examples and Observations Intertextuality seems such a useful term because it foregrounds notions of relationality, interconnectedness and interdependence in modern cultural life. In the Postmodern epoch, theorists often claim, it is not possible any longer to speak of originality or the uniqueness of the artistic object, be it a painting or novel, since every artistic object is so clearly assembled from bits and pieces of already existent art.(Graham Allen, Intertextuality. Routledge, 2000)Interpretation is shaped by a complex of relationships between the text, the reader, reading, writing, printing, publishing and history: the history that is inscribed in the language of the text and in the history that is carried in the readers reading. Such a history has been given a name: intertextuality.(Jeanine Parisier Plottel and Hanna Kurz Charney, Introduction to Intertextuality: New Perspectives in Criticism. New York Literary Forum, 1978) A. S. Byatt on Redeploying Sentences in New Contexts Postmodernist ideas about intertextuality and quotation have complicated the simplistic ideas about plagiarism which were in Destry-Scholes day. I myself think that these lifted sentences, in their new contexts, are almost the purest and most beautiful parts of the transmission of scholarship. I began a collection of them, intending, when my time came, to redeploy them with a difference, catching different light at a different angle. That metaphor is from mosaic-making. One of the things I learned in these weeks of research was that the great makers constantly raided previous works—whether in pebble, or marble, or glass, or silver and gold—for tesserae which they rewrought into new images.(A. S. Byatt, The Biographers Tale. Vintage, 2001) Example of Rhetorical Intertextuality [Judith] Still and [Michael] Worton [in Intertextuality: Theories and Practice, 1990] explained that every writer or speaker is a reader of texts (in the broadest sense) before s/he is a creator of texts, and therefore the work of art is inevitably shot through with references, quotations, and influences of every kind (p. 1). For example, we can assume that Geraldine Ferraro, the Democratic congresswoman and vice presidential nominee in 1984, had at some point been exposed to John F. Kennedys Inaugural Address. So, we should not have been surprised to see traces of Kennedys speech in the most important speech of Ferraros career—her address at the Democratic Convention on July 19, 1984. We saw Kennedys influence when Ferraro constructed a variation of Kennedys famous chiasmus, as Ask not what your country can do for you but what you can do for your country was transformed into The issue is not what America can do for women but what women can do for America.(James Jasinski, Sour cebook on Rhetoric. Sage, 2001) Two Types of Intertextuality We can distinguish between two types of intertextuality: iterability and presupposition. Iterability refers to the repeatability of certain textual fragments, to citation in its broadest sense to include not only explicit allusions, references, and quotations within a discourse, but also unannounced sources and influences, clichà ©s, phrases in the air, and traditions. That is to say, every discourse is composed of traces, pieces of other texts that help constitute its meaning. ... Presupposition refers to assumptions a text makes about its referent, its readers, and its context—to portions of the text which are read, but which are not explicitly there. ... Once upon a time is a trace rich in rhetorical presupposition, signaling to even the youngest reader the opening of a fictional narrative. Texts not only refer to but in fact contain other texts. (James E. Porter, Intertextuality and the Discourse Community. Rhetoric Review, Fall 1986)